Drink koozies come in handy for a variety of reason. Whether they show off your brand, business logo, or personal life philosophy, they let people know what you're thinking and what you do, all while keeping your drink cool. There are also several circumstances, venues, and situations where their presence is beneficial.

Huge Crowds

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In any kind of huge crowd, you can and should use koozies for your drinks. There's a practical purpose for this: it's easy to keep your drinks separate from everyone else's. In any sort of crowd, matching personalized cups, koozies, coolers, and other equipment are ideal. You'll always spot your stuff, no one can easily steal it, and if it advertises your business, so much the better. Everyone who passes you sees your logo or business information. That kind of advertising is free and hugely valuable.

The Beach

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When you're hanging out at the beach or the local pool, koozies are essential. For one thing, it's hot; you need something to keep your drinks cold! For another, beaches and pools are often crowded, especially in the summer. Even if you're way out in the ocean, matching koozies, coolers, and even a personalized umbrella make it easy for you to keep an eye on your stuff. If these items showcase a mascot or a website address, rest assured that other beach goers notice every time they pass by your spot.

Wedding Receptions

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If you're looking for interesting but affordable wedding or reception gifts for your guests or bridal party, think about a beer koozie. There are lots of ways to personalize it for an occasion like this. Try a cute caricature of the bride and groom along with the date, or simply use the wedding colors and keep it simple. A cute, funny, or philosophical marriage quote is really memorable, or just name all the members in the wedding party, especially if it's a gift strictly for the bridesmaids and groomsmen.

Concerts

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Even if you have to buy your drinks at the concession, you still need to keep them cold, right? Since koozies come in all sizes, for bottles, cans, glasses, and even solo cups, making sure you have the right fit is easy. By having one at a concert, it's also easy to walk around with your drink. Go all out and design it so it reflects your favorite band, inscribe meaningful lyrics on it, or keep it simple. Just make sure you're comfortable and well-lubricated for optimum enjoyment!

Tailgate Parties

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Tailgates are always BYOB, so BYOK too: Bring Your Own Koozie! Whatever you're drinking, keep it cold while keeping your hands warm, especially if you're tailgating during a crisp fall football game. Thanks to the crowds, you've got a great chance to show off your company's brand, logo, and website. You get to advertise for free as you kick back with your friends.

Koozies are practical for a number of reasons, from keeping beverages cold to providing free advertising. Think about designing your own personalized koozies, coolers, and drinking cups to maximize your opportunities.

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Sources:
http://outright.com/blog/60-killer-places-to-promote-your-handmade-business/
http://theadmaster.net/50-creative-places-to-advertise-your-business-for-free/