Depending on your industry and customer base, your most popular promotional products of 2013 may be different from other companies. Apparel is always a winner. From T-shirts to baseball hats to hoodies to polos, wearables with your business logo emblazoned thereon are always popular.
If your customer base is younger people, promotional items including T-shirts, hats and sweatshirts will be treasured--and used. Younger users love graphic logos on their T-shirts, sweatshirts, hats and jackets.
Should your target audience be a bit more mature, polo shirts for a day on the golf course and lightweight jackets may be even more popular. The key ingredient is quality. If you want your logo displayed for four and a half hours on the golf course and in the crowded 19th hole afterwards, you'll need quality golf shirts and jackets. What better way to reach potential customers and decision-makers with your promotional items?
Koozies, keeping adult beverages, juice and soft drinks cold, top many most popular lists in all industries, as they typically do. Always useful, coffee cups and travel mugs that are quality logo products, were, once again, very popular in 2013.
Sports minded and health conscious customer bases rank water bottles bearing a company name among the most popular promotional drinkware. Travel-friendly coolers remain high on the most-desired promotional item lists. Rush hour commuters continue to rate travel mugs and tumblers as most popular items, as they have consistently in the 21st century.
If your company focuses on the B2B market, your promotional strategy may include quality ballpoint pen/stylus combination products, along with business card and other magnets. While you can opt for cutting-edge promotional strategies, proven useful products may have a longer "shelf life."
Top promotional items in 2013 include tech accessories. Portfolios and cases for tablets are big winners this year. While a bit more costly than embossed pencils and magnets, instead of being relegated to school rooms or refrigerator front doors, business people (future customers) appreciate quality logo products like these tech accessories.
Along with long-term advertising value, quality tech accessories strengthen your organization's brand. iPad, iPhone, other smart phone or tablet cases, padfolios, presentation portfolios and similar items are now the popular equivalent of quality pens, winning choices for many years.
USB flash drives with your logo make many Top Ten promotional lists for 2013, as do ear buds, with so many people using their smart phones for personal music and private listening. Along with wearables and drinkware, these tech items were among the most popular promotional tools, all of which are more cost effective than primetime TV ads and most Internet advertising, including PPC.
Almost any product you can conceive, with quality art work, can become an effective promotional item. Understanding the personality, preferences and/or behavior of your customer base helps you select the best promotional products for your company.