In business, customer attraction and loyalty is all about your level of brand magnetism. How strongly are consumers attracted to your company’s brand, and do they stick around once they buy something or use your service? It takes a lot of repetition for a company to catch the attention of a new pr ...

If you are a sports fan, you have seen them at games, used them yourself or heard them when the crowd went wild. Those silly looking inflated plastic batons make a lot of noise. Called "thunder sticks" due to the noise they make, these noise-makers have become popular cheering aids at professional, ...

Fantasy sports, particularly fantasy football, continues to grow in popularity. For all those that criticize people for playing, more and more men--and women--play every year. Even though millions of people play fantasy football at work, much to their employers' dismay, few have compared to buildi ...

If you are looking for the best way to promote your company or organization to the public, it is clear that promotional giveaways have a significant impact. According to the Incomm Center for Trade Show Research and Sales Training, event attendees are 52 percent more likely to stop by your exhibit i ...

Short of placing a massive sign that screams "YA GOTTA SEE THIS!" next to your booth, how do tradeshow pros direct tons of traffic to their booths? Why does one booth always seem to attract crowds like it was a magnet and people were made of iron? What are the 5 top secrets to tradeshow success? ...

Is there any item of clothing more familiar and comfortable than the t shirt? In the past three or four decades, the tee shirt has become more than something to wear to work in the yard, but is an important piece of everyday apparel. Over the years, you have probably had a few shirts that stand out ...

The idea of passing out logoed t shirts, mugs, pens and other products is not a new concept. However, this is and continues to be a great boost to many firm’s overall marketing plan. But ,why is this? The main reasons for the continued success of this marketing strategy may surprise you! Look at s ...

Whether your company is small or large, a good marketing plan is vital to achieve the highest level of success. One important part of many plans is the purchase and use of promotional products. Pens, cups, t shirts and other products seem like great ways to promote your firm, but what do you know ab ...

Tis the season of graduates! As you shuffle through your numerous graduation invitations and announcements it can be a little overwhelming. What do you get for someone who just graduated from high school, college or grad school? These five fun and unique graduation gift ideas cater to particular per ...

More and more people are making an effort to do business with environmentally responsible companies. Show your clients that you care about them and the planet through the promotional items you choose. Ditch DisposablesWhen you are putting together gift and promotional packages, assess what dispos ...